I have lost all track of time. If sleep is currency, I’m overdrawn. 8am comes too fast and I’m again in the grind. In a flash I’m finally eating at 10pm, when I realized lunch consisted of a quick wrap and a Mt. Dew. In a blink it’s instantly 2am and I’m still working on an invitation, designing a poster or illustration. The new house, work, RAF, freelance, and family has thrown the internal clock down the hallway, smashing it into tiny pieces. Lately it seems I am a chain smoker for projects. Starting one while finishing the other. It’s left me feeling like one big ashtray at the end of the night, or morning, or oh… whatever it is right now.
My philosophy… Get the job done. Sleep can wait. My head taunts me with words like “You may not get another opportunity to do X,Y,Z, so better get on it.” However, I’m slowly pushing myself to the break point of mental and physical limits. I’m finding that more and more I’m not respecting the value of rest. And with so much still to do… I ask myself, “will I ever get back from the ledge?”
Right now I’m not so sure.
A series of posters designed to commemorate the Rochester Philharmonic Orchestra (RPO) Symphony Showhouse. A RPO fundraiser featuring the work of leading area designers and the Ellwanger Estate, a home once belonging to George Ellwanger, the horticulturalist and visionary whose sprawling nursery earned Rochester its nickname: the Flower City. A series of custom illustrations for the posters were created to reflect unique characteristics of the 19th century home. The Pipe Organ, the Landmark Society Gardens, the Carriage House, the Architecture of Fletcher Steele, the Historic Bird House, and the Ellwanger Estate itself.
These illustrations won an Addy, as well as NY District2 Gold. The posters are currently in the international 2010 Graphis Poster Design Annual. These illustrations also recieved Special Judges Recognition for illustration, at the 2009 RAF Addy Awards. Hey, that’s the third straight year!
Unless you are The Biggest Loser.
NBC’s hit reality show The Biggest Loser does more than entertain America while contestants sweat away pounds. The show is a model for appropriate product placement that brings together brands like Subway, Ziploc, Extra Chewing Gum, and Rochester’s own Birds Eye. In an era where consumers fast forward traditional broadcast commercials, product placement is on the rise. In The Biggest Loser’s case, it’s hard to justify skipping the segments where Jillian talks about how chewing Extra gum craves hunger. (And yes, each segment is either :30, :60, or :90 seconds long). Because it’s appropriate content that is rooted in helping those on the show and on the couch. I even admire the media directors follow through. Lining up a broadcast spot in the next commercial break after the product placement takes place on the show. Although, I can’t say I watch them. I, like America, tend to fast forward.
Unsuccessful attempts were the new Blackberry on Law & Order, or Diet Dr. Pepper on The New 90210 (I just wasn’t buying the perfectly positioned cans in the cooler. Sorry). The dialogue was forced and the actors seemed uncomfortable with the sell.
So when is product placement appropriate? The show must fit your brand, and the content you provide to the consumer must be relevant. Otherwise your brand is an unwelcome participant during a time when America wants to get away.
And then guess who turns out to be the biggest loser.
(Originally poster on the RAF Blog on June 9, 2009)
Recording artist, MC Lars, played a free concert to open the 2009 Lilac Festival in Rochester, NY.
My illustration and poster is based on the album This Gigantic Robot Kills. And in this case… he kills a whole lot of lilacs.
Recording artist, Ingrid Michaelson, played a free concert to close the 2008 Lilac Festival in Rochester, NY. My illustration and poster was recognized at the 2009 RAF Addy Awards (but I think my autographed poster from Ingrid hanging in my office is way cooler).
This poster was created to commemorate the 10th anniversary of the Indie Show. A specialty show dedicated to the independent music scene on 90.5fm WBER.
This illustration won an Addy, and Special Judges Recognition for illustration, at the 2008 RAF Addy Awards. This poster is the first in a series yet to come on the specialy shows at WBER. Stay tuned!
This is an illustration created for the Rochester Area Community Foundation’s 25th anniversary of the Evening Out at Home. This illustration won an Addy, and Special Judges Recognition for illustration, at the 2007 RAF Addy Awards.
The after dinner gala was held at the Strong National Museum of Play, featuring their new butterfly exhibit.
Credit to Matt Conn for his writing expertise.