Target of Brotherly Love.

Our ability to love stems from the brain, not the heart.  So why does the heart get all the love?Going to Target on a random evening is hardly the melting pot for inspiration on a blog post. Something about aisle after aisle of toasters, button down shirts, and built-your-own dinette sets I guess. But there is a first for everything.
For instance, I was in Target last week with my two sons, Joey age 13, and his little brother Aaron age 8. For Valentines Day, their Grandma Mayernik had sent each one of our three children a valentine with her signature 2 dollar bill inside. This two dollar bill put Joey over the edge on a DS game that he had been saving up for weeks. So into Target we strolled. Joey smiling ear to ear. Beaming with success of a job well saved. And as the Target employee ceremoniously turned the key on the game case I heard Joey utter an “Uh Oh”. As he looked through his folded up money he just pulled from his pocket. “Oh shoot,” he muttered again. Now he has the attention of his little brother Aaron. “What’s going on Joe?” he questioned. Joey turned to me and said “I don’t think I have enough to cover the tax.” Well I asked him “How much do you need? Do the math and let me know how much will be short.” So I watched Joey as he figured out in his head how much he needed. I could tell he was taking the price of the game multiplying that number and then adding the total all the while his head was bobbing from side to side. Aaron looked on with concern. He knew how long Joey had been saving for this game. “Shoot” Joey responded to me, defeated, he said “I need another $2.39”. Without missing a beat Aaron pulled from his pocket his “Grandma Mayernik 2 dollar bill” he had gotten that afternoon and another dollar he just happen to have in his pocket. Aaron handed Joey his 3 dollars and said with bold confidence, “Here Joey now you have enough for your game”. I thought to myself, “Wow…what kind of a guy tears up in Target, and in the electronic section no less?” A dad that’s proud of his kids. That’s who.

Happy Valentines Day.


A Designer’s SuperBowl Pick

I am rooting for the Pittsburgh Steelers in Superbowl XLV. They are not my favorite team. I have never lived in Pittsburgh and I have no connection to the Steelers at all. I do however, admire their brand. The style of football they play is hardworking smash mouth football. They represent a blue collar town and have a history of success. I also love their logo. As a designer what’s not love? It’s a variation of the CMYK color system. CMYK refers to the four inks used in some color printing: cyan for blue, magenta for red, yellow for um… yellow, and key black. Okay not really, but that’s what I see. In 1962, Republic Steel of Cleveland approached the team and suggested that they consider the Steelmark, the insignia used by the American Iron and Steel Institute to honor Pittsburgh’s steel heritage. The logo colors were chosen to promote the attributes for steel: yellow lightens your work; red brightens your leisure; and blue widens your world. The logo’s meaning was later amended to represent the three materials used to produce steel: yellow for coal; red for iron ore; and blue for steel scrap. I also admire the logo only used on one side of the helmet. The Steelers helmet reflects the way the logo was originally applied on just the right side of the helmet in 1962 and it has never been changed. The other side is just black. This is in complete opposition to every other team in the National Football League. However it was only supposed to be a temporary measure because the Steelers weren’t sure they would like the look of the logo on an all-gold helmet. They wanted to test them before going all-out. Design testing for an NFL team. CLASSIC. After the 1962 season they switched the helmet to black and it’s been the same ever since.

Plus as a former Detroit Lion fan I can’t root for another NFC North team.

Go Steelers.